By following the three Cs of app development and deployment, operators can create an app experience that residents won't want to relinquish. However, when executed correctly, app technology can be strategically leveraged to streamline the resident experience and increase renter satisfaction.

In an effort to create convenience, operators create confusion, app fatigue and potentially see a decrease in usage. Unfortunately, most proptech operates on their own designated apps.Īs operators roll out more technology, they effectively roll out more mobile apps. Much of the tech features app-based controls, which empower renters and teams. The proptech evolution in multifamily since the start of the pandemic ushered in several long-overdue operational advances, designed to benefit both renters and property managers.

So why does the post-move-in resident app experience often become so convoluted? Scheduling and conducting a tour now typically take place via a mobile app.Īpp technology has been launched to smooth the prospect experience up until move-in to optimize user satisfaction. It is now fully mobile and self-sufficient, and empowers renters with more control over the process from Day 1. Today's prospective renter experience barely resembles the traditional model deployed by multifamily in recent decades.

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